Archive for the ‘Uncategorized’ Category

Paralyzing Fear Stopping You In Your Tracks? The Key To Moving Forward When Nothing Else Works

Friday, September 8th, 2017

I was surfing a friend’s Facebook page when I came upon an article titled, “How To Never Let Fear Hold You Back Again.” Even though I had found similar titles while scrolling Google, I decided to see if the writer had anything fresh and new to share.

I read the article. It was good if on a scale from 1 to 10, your fear was around a 5. But if it was a 10, with 10 being overwhelmingly paralyzing, the article fell short.

Because of this, I endeavored to dig a little deeper. I started with the word FEAR. I almost went straight to Google to find some nifty acronym that I could play with, but what came out of me was more spot on. It was Focus. Energy. At. Reward.

You see, I had read the book, Feel The Fear And Do It Anyway (the 2002 version) by Susan Jeffers years ago. And while it gave me the chutzpah to go against the grain of my Adult Child of An Alcoholic programming, it didn’t address what confronted me later. The Chesapeake Bay Bridge in Virginia.

Now for you who have never had the pleasure of driving across this bridge, let me describe my encounter. I was happily driving along, with my mom in the front seat and my teenage son in the back. We were traveling to Virginia to spend Christmas Day with my nephew and his wife. We were laughing and talking as we flowed with traffic up the incline of the bridge. And then, with no warning, there was a sharp drop, so sharp that it looked like we were in a nosedive. It looked as if we were going to fall right into the ominous water below. I was terrified!

I’m happy to report that I made it without having a heart attack, soiling my clothes or having a full blown panic attack. Just the same, the thought of having to drive back across that bridge to get home was torment. So, even though the article had some great ideas for overcoming fear, i.e., feel the fear and do it anyway and change your personal philosophy on failure, two points the author makes in his article, when confronted with the Chesapeake Bay Bridges of life, of relationships and of business, you need a tad bit more to chew on.

That’s when I reached into my experience and pulled out this key. If the reward in front of you is not compelling enough to override the fear, you can’t move forward. One has to find that thing, that overriding thing, that has enough torque to propel you, enough magnetism to draw you and enough glue to hold you.

Reasons Why Your Business Needs a Strong Digital Marketing Strategy

Friday, September 8th, 2017

This is a world led by technology and innovation. The number of people using the internet to find quick solutions is massive. It is almost impossible for a business to achieve sustainable growth in 2017 without having a strong online presence. Digital marketing is a diverse and modern technique to advertise and promote a business to the large community of tech-savvy consumers. How can a company miss the chance to market itself on the internet where opportunities are endless?

As companies move further away from conventional methods of communication and into the modern digital age, the way companies connect with their audience has evolved. Following are some reasons why it is inevitable for growth-oriented companies to create a solid online marketing strategy.

Incredible Reach

Billions of people around the world use the internet to search and find products and services quickly. A well-structured online marketing strategy helps a company connect with a wide audience in less time without spending too much money. No other marketing channel offers this feature. Even a small business can afford to have a website and social media presence.

Customer care solutions

Advertising something in a newspaper or on TV does not allow a business to build relationships with its prospects and customers. On the other hand, digital marketing makes it super easy for companies to listen and fix customers’ concerns. A simple Facebook page, for example, can be a great platform where a company can maintain customer care related affairs and engage with its audience in a very effective way.

Measurable results

Online marketing is full of data and insights that a business can generate and get the exact picture of how much it has invested and what is the output. Google analytics is one of the examples of how a user can easily track and measure his marketing efforts.

Increased revenue

A carefully-built digital marketing plan can certainly bring about a dramatic increase in sales and revenue. A business can connect with thousands of its prospective customers, generate leads and grow its revenue.

Competitive edge

Most of the companies are now focusing more on web development, SEO, social media and paid online advertising in order to stay ahead of the competition. It is very hard for a small business to outsmart its giant competitors using traditional marketing channels. Valuable insights help a business understand the behavior of its competitors.

A direction

Online marketing helps a company streamline its identity and goals. Setting well-defined goals for your company becomes easier through a digital marketing strategy, which not only gives your business the right direction to work in, but also helps you track your progress on an ongoing basis.

Online marketing enables a company to use proven strategies and techniques that attract highly targeted traffic. Targeting the right audience that delivers the right results is what online marketing is all about. Therefore, follow the modern marketing trends and achieve your business goals in a sophisticated and cost-effective manner. Consult a digital marketing expert to know how digital marketing works and how you can make a good use of it.